As you know, there are only three ways your business can make money...

1) Get more new customers.

2) Increase the value of your average sale.

3) Increase the volume and frequency of repeat purchases.

That's it. There are no other ways. Everything a business does can be mapped back to one or more of these three ways to make money.

And your business should be actively pursing all three ways.

The trick is to NOT use the same "industry standard" ways to do those 3 ways like everyone else in your market... unless you want to get crushed!  You need to stand out and only then will you dominate your market.